Designing complex products to feel simple
Senior Product Designer with 9+ years of experience simplifying complex B2B products, combining product thinking, design systems and AI-assisted workflows to move from ambiguity to shipped experiences.
Turning complex experience data into clear insights and actionable decisions.
HappySignals / Senior Product Designer
Goal
Create a clear starting point that helps users understand performance, identify issues, and move confidently into deeper analysis.
Outcome
A renewed dashboard that brings key metrics, trends, targets, and employee feedback together, making insights easier to understand and act on.
Enhancing the HR experience through a more modern, reliable, and accessible product.
Sympa / Lead Designer
Goal
Modernize the product with an accessible, responsive, and consistent experience that could rebuild customer trust across the platform.
Outcome
Two redesigned modules launched successfully, receiving positive customer feedback and establishing a strong foundation for Sympa’s broader product transformation.
Building a scalable design system to bring consistency, efficiency, and quality across the product.
Sympa / Lead Designer
Goal
Create a scalable design system that improves consistency, accessibility, and collaboration while accelerating product design and development across teams.
Outcome
Established shared foundations and reusable components, improving product consistency while enabling designers and developers to build experiences significantly faster.
Transforming complex physiological insights into a distinctive, approachable, and recognizable brand experience.
Firsbeat / Lead Visual Designer
Goal
Create a cohesive visual identity that makes complex physiological insights approachable while strengthening recognition across every brand touchpoint globally.
Outcome
Established a distinctive visual system and guidelines, strengthening brand recognition and creating greater consistency across digital and physical experiences.
Skills
Product Design
Research, product thinking, complex workflows, prototyping and end-to-end ownership.
Design Systems
Scalable foundations, components, documentation and adoption.
Product Strategy
Problem framing, prioritization, stakeholder alignment and close PM/engineering collaboration.
AI-Assisted Design
AI-supported exploration, prototyping, research synthesis and faster design-to-build workflows.
