Firstbeat Redesign

Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand.
A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors. A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.
Firstbeat brand guidelines
Firstbeat Typography
Firstbeat color palette
Firstbeat iconography
Firstbeat banners
Firstbeat rollups
Firstbeat website
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