Firstbeat HRV Summit brings together top professionals from around the world to explore vital topics in well-being, sports performance, and physiological analytics.
Firstbeat required a personalized branding for his HRV Summit. It needed to follow the brand guidelines of the main brand but be different enough to work independently.
The heartbeat pulse signal was the main element of the new design. Based on that, the main logo was built and the rest of the visuals were built on the theme of the event "Elements of Optimal Performance".