Firstbeat needed a unique branding identity for its HRV Summit event. The challenge was to ensure that the branding aligned with the main brand's guidelines while still having its own distinct identity.

The solution revolved around incorporating the heartbeat pulse signal as the central element of the new design. This signal formed the basis of the main logo, with other visual elements being developed around the event's theme of "Elements of Optimal Performance." By focusing on this theme and incorporating the heartbeat pulse signal, the branding successfully captured the essence of the event while maintaining coherence with the main brand's guidelines.

Lead Designer

Illustrator, Indesign, Photoshop, Premiere, After Effects

Conceptualization, research, design